Lexicon is built for companies that want to grow by creating new brands.
"Unpredictable imagination." Lexicon's most successful names — among them Pentium, for Intel; Swiffer, for Procter & Gamble; PowerBook, for Apple; Dasani, for Coca-Cola — have become immensely lucrative global brands, which collectively have brought in billions of dollars for their companies.
- The New Yorker, October 2011
"No one in the naming world has generated more envy than a boutique firm called Lexicon." You may not recognize the name. But Lexicon has created billion-dollar brand names including BlackBerry, Dasani, Febreze, OnStar, Pentium, Scion, and Swiffer. Lexicon's steady success shows that great names do not come from lightning-bolt moments. Rather, Lexicon's magic is its creative process.
- Fast Company, January 2011
