Lexicon is built for companies that want to grow by creating new brands.

"Unpredictable imagination." Lexicon's most successful names — among them Pentium, for Intel; Swiffer, for Procter & Gamble; PowerBook, for Apple; Dasani, for Coca-Cola — have become immensely lucrative global brands, which collectively have brought in billions of dollars for their companies.

- The New Yorker, October 2011

"No one in the naming world has generated more envy than a boutique firm called Lexicon." You may not recognize the name. But Lexicon has created billion-dollar brand names including BlackBerry, Dasani, Febreze, OnStar, Pentium, Scion, and Swiffer. Lexicon's steady success shows that great names do not come from lightning-bolt moments. Rather, Lexicon's magic is its creative process.

- Fast Company, January 2011

  • Tangerine
    ING DIRECT / Scotiabank
  • Aquacor
    FTS International
  • Upwave
    Turner Broadcasting System
  • Conversant
    Mosaid
  • Amplify
    NewsCorp
  • Blackberry
    Research In Motion
  • Swiffer
    Procter & Gamble
  • Outback
    Subaru
  • Dasani
    Coca-Cola
  • Humira
    Abbott
  • Pentium
    Intel
  • Febreze
    Procter & Gamble
  • OnStar
    General Motors
  • Gold Peak
    Coca-Cola
  • ThermaCare
    Pfizer
  • Decisive
    Chip & Dan Heath
  • Shield
    Nvidia
  • Piperlime
    Gap Inc.
  • FlyWheel
    UpStart Mobile
  • Optic White
    Colgate
  • Spectre
    Hewlett-Packard
  • Nexcare
    3M
  • Forester
    Subaru
  • Truvia
    Coca-Cola / Cargill
  • ZipWik
    Abbott
  • PowerBook
    Apple
  • Wisp
    Colgate
  • Sonos
    Rincon Networks
  • Dibs
    Dreyer's / Edy's
  • Embassy Suites
    Hilton
  • Deskjet
    Hewlett-Packard
  • Optima
    American Express
  • Scion
    Toyota
  • Chip'ins
    Popcorn, Indiana
  • Blue Nile
    Internet Diamonds