Lenny’s Newsletter: How to create the perfect name
Fast Company: Tech Branding Trends | This is what happens when you give the world’s biggest nerds a chance at branding
Lenny’s Podcast: David Placek shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, CapCut, and more.
GDUSA: What Brands Can Learn From Cezanne
Fast Company: Multiply the power of a brand name with a sonic signature
Fast Company: What Steve Jobs can teach us about rebranding.
Fast Company: What’s needed to create future-facing brands?
Investors Business Daily: David Placek Named More Iconic Products Than You Can Count
Harvard Business Review – The Best Way to Name a New Product
