Articles Tagged ‘Corporate Rebrand - Lexicon Branding’

Auction.com Rebrands as Ten-X

Introducing the Future of Real Estate

The nation's leading online real estate marketplace transitions into traditional, non-distressed property sales, prepares to introduce new, non-auction transaction platforms, and continues its commitment to making it exponentially easier to buy and sell quality homes and commercial properties

Auction.com Rebrands as Ten-X Amidst Company Transition

Auction.com has rebranded at the corporate level to Ten-X, as the company begins to grow other segments beyond its auction-based platform.

The new company name was chosen from among 500 possibilities and was evaluated for trademark research and URL availability. The company chose the brand name in collaboration with Lexicon Branding.

Ebay Enterprise Merges with Innotrac to Become Radial

Ebay sold off its enterprise unit to a consortium of companies led by private equity firm Permira last year. That consortium included Sterling Partners, Longview Asset Management and Innotrac. Today, eBay Enterprise and Innotrac, a global e-commerce fulfillment firm, are essentially merging to become Radial, which calls itself “the largest omnichannel commerce technology and operations provider.”

ING’s Tangerine rebrand kicks into high gear

Canada's ScotiaBank has begun to roll out their new name to replace ING Direct, the digital banking entity they acquired in 2012. Working in close partnership with Lexicon Branding, the new name Tangerine was created. Now comes the challenge of getting the word out.

Tangerine launches biggest, most innovative advertising campaign in its history

Tangerine (formerly ING DIRECT), rebranded by Lexicon, has kicked off a new, fully integrated advertising campaign aimed at engaging Canadians from coast to coast. Rooted in the company's focus on improving Canadians' banking experiences, the bold campaign features a fresh face that personifies the brand's commitment to simple and progressive everyday banking.  "You only get one chance to make a first impression, and we wanted this campaign to not only be memorable, but to reinforce the values inherent in the brand," said Andrew Zimakas, Chief Marketing Officer at Tangerine.