WHEN SHELBY CLARK launched RelayRides five years ago, the sharing economy barely existed. Lyft and UberX were still two years away, and Airbnb was a 15-person startup being run out of Brian Chesky and Joe Gebbia’s apartment. Clark’s idea—that people would willingly give their car keys to complete strangers—was still a pretty bonkers notion. So most of the company’s branding focused on this innovative new concept. The name and original logo, a steering wheel composed of self-reinforcing arrows, underscored the idea that regular people could rent cars to and from one another, rather than grabbing a white Impala from some polo-shirt-wearing counter jockey.
Articles Tagged ‘RelayRides - Lexicon Branding’
The evolution of Turo under the leadership of Andre Haddad.