Last week, Hewlett-Packard released a new television ad for its Pavilion x360 — a notebook that turns into a tablet — made up of a continuous sequence of Vines. “The idea, says HP's Rob Le Bras-Brown, was to “find creative people in social media, particularly ‘vine-ographers,’ and give them the machine and invite them to be creative with it in six seconds.” The Pavilion name was created by Lexicon Branding.
Articles Tagged ‘Lexicon Branding - Lexicon Branding’
Nika comes to us with ten plus years of experience as an Executive Assistant to top executives in the Bay Area. For Lexicon, she doubles as Project Manager and Executive Assistant to David Placek, the President and Founder.
As an exciting and new aspect to this year's summer internship program, our interns have been running our
Automotive Think Tank
BRAND names don’t just happen to exist. Someone has to find the perfect name to fit the product and distinguish it from its competitors. In many cases, that person is David Placek, the president and founder of Lexicon Branding.
Pandas, penguins and hummingbirds typically evoke warm, feel – good thoughts. That is unless your company misses out on valuable web traffic after changes to search engine algorithms impact where your company ranks on search engine results pages – or if it shows up at all. Lexicon president David Placek talks about creating a distinctive and memorable strategic marketing tool: your brand name.
Our new office allows us to expand our client service offering to Europe and the UK and is a core part of our strategy to develop Lexicon’s European client base. Our primary focus will be on creating next generation brands in the technology and consumer categories.
This summer's internship program features four bright thinkers from top universities across the nation.
Melinda Gates, the Bill & Melinda Gates Foundation co-chair, has quietly established a new organization called Pivotal Ventures, an independent executive office that will give her an opportunity to pursue ideas, projects and potentially investments that might not fit within the structure of the foundation.
The midsize Mercedes-Benz cargo and passenger van coming next year will be called the Metris in North America. Names in collaboration with Lexicon Brand, Daimler officials showed off four versions of the Euro van at last week's Specialty Equipment Market Association show in Las Vegas.
RALEIGH, N.C. (Aug. 6, 2015) — Michelin North America Inc. is testing a mobile retail tire purchasing/installation solution, called “Michelin OnSite,” that will enable consumers to buy tires online or by phone and have them installed at a time and place of their choice.
Microsoft has launched Sway — a new app named in partnership with Lexicon Branding — that’s part of the company’s Office family of products. It will sit alongside the regular Word, Excel, PowerPoint, and OneNote apps as a rich content creation tool. In its most basic form, Sway allows anyone to create a beautiful website from just images and text without any effort, and it’s all what you see is what you get (WYSIWYG) — a modern and simple version of FrontPage.
Rumors of Nokia's demise have been greatly exaggerated. Its lineup might seem empty now that it's relinquished control of its Lumia smartphones to a lumbering giant and gave up on those low-cost Asha devices earlier this year, but that doesn't mean the company's done crafting consumer gadgets just yet. Now Nokia's trying to revive its once-titanic consumer brand, starting with something a little... unorthodox. Meet the Nokia N1. Named by Lexicon Branding, its a 7.9-inch Android tablet running some Nokia software that looks like a giant iPhone.
WHEN SHELBY CLARK launched RelayRides five years ago, the sharing economy barely existed. Lyft and UberX were still two years away, and Airbnb was a 15-person startup being run out of Brian Chesky and Joe Gebbia’s apartment. Clark’s idea—that people would willingly give their car keys to complete strangers—was still a pretty bonkers notion. So most of the company’s branding focused on this innovative new concept. The name and original logo, a steering wheel composed of self-reinforcing arrows, underscored the idea that regular people could rent cars to and from one another, rather than grabbing a white Impala from some polo-shirt-wearing counter jockey.