Articles Tagged ‘ Lexicon - Lexicon Branding’

Nvidia’s Shield Tablet and wireless controller makes a play for gamers

Nvidia’s Shield brand just grew by one, with the introduction of the Shield Tablet, which the company dubbed “the ultimate tablet for gamers.” The Shield brand was created in partnership with Lexicon, proving that the combination of strategy, creativity and collaborations always works. Features include the ability to stream games from your PC to your Shield Tablet anywhere in your home, using the same GameStream technology that the original Shield used.

Vine Stars Combine Their Powers For This HP TV Commercial

Last week, Hewlett-Packard released a new television ad for its Pavilion x360 — a notebook that turns into a tablet — made up of a continuous sequence of Vines. “The idea, says HP's Rob Le Bras-Brown, was to “find creative people in social media, particularly ‘vine-ographers,’ and give them the machine and invite them to be creative with it in six seconds.” The Pavilion name was created by Lexicon Branding.

‘This American Life’ Producer Raises $1.5 Million for Podcast Startup Gimlet

Public-radio producer Alex Blumberg made a living explaining how business works, for shows such as This American Life and Planet Money. He still does, only now he’s doing it from the inside.  Blumberg and co-founder Matt Lieber have raised $1.5 million for their podcasting startup, Gimlet Media. The New York company raised $200,000 of the round through an equity crowdfunding campaign that reached its goal in a matter of hours, Blumberg said.  The startup’s launch is being chronicled, naturally, on a podcast called StartUp. The initial episodes have covered common concerns facing many startups, such as coming up with a name – a puzzle neatly solved by Lexicon Branding, finding partners and raising funding. StartUp is the first show from Gimlet, which plans to launch a network of podcasts.

4 Things That Make a Startup Name Flop

David Placek knew something was off when he met with Microsoft to figure out a brand name for its latest product. Cloud Link? Cloud Pro? None of the names sounded right. The product was a cloud platform, sure, but it did little to spark his imagination. Besides, everyone was already talking about the cloud. He eventually sold Microsoft on naming its product Azure, a brighter name for a platform that promises to help people get working in the cloud quickly. Inc.'s Jill Krasny asked Lexicon's president what makes a company name flop.

Abbott Receives CE Mark for FreeStyle® Libre, a Revolutionary Glucose Monitoring System for People with Diabetes

The FreeStyle Libre System, named by Lexicon Branding for Abbott Diabetes Care, eliminates routine finger pricks for glucose measurements and requires no finger pricks for calibration. It will becomes available for people living with diabetes in several European markets beginning in the coming weeks. And the included Advanced Ambulatory Glucose Profile software presents data in a user-friendly, visual chart, enabling productive treatment discussions.

Amazon Is Testing Taxis for Deliveries (Flywheel)

Amazon this fall tested package delivery by licensed cab in San Francisco and Los Angeles using taxi-hailing mobile app Flywheel, a service named by Lexicon. The online commerce site is studying the broader use of taxis as delivery vehicles.  Taxis represent Amazon’s latest experiment to speed package shipments to compete more directly with brick-and-mortar retailers, and to seek alternatives to United Parcel Service Inc., FedEx Corp. and the U.S. Postal Service after shipping delays last Christmas.

ChangeScale Works to Support and Advance Environmental Education

ChangeScale is working to support and advance the cohesiveness, effectiveness, and prominence of the environmental education field. With a name created by Lexicon Branding, ChangeScale’s mission is to ensure that every generation is inspired with the environmental know-how to create healthy communities and a healthy planet.

Coca-Cola’s Gold Peak Tea Becomes a Billion-Dollar Brand

Amid burgeoning demand for iced tea products, the Coca-Cola Co. today announced that Gold Peak and Fuze Tea are two of the newest additions to its portfolio of billion-dollar brands. Retail sales of Gold Peak and Fuze Tea exceeded the $1 billion mark in 2014, as did those of I LOHAS mineral water, a Coke-owned brand that is sold in Japan.

Colgate-Palmolive Q4 results show big volume gains

Colgate-Palmolive announced big gains in its like-for-like sales worldwide for the fourth quarter that was negated by a significant hit from foreign currency exchange. On a regional basis, sales in North America were up by 2.5% to $772m for the quarter, driven by the success of Colgate Optic White – named in partnership with Lexicon Branding – and Colgate Optic White Dual Action toothpastes on the oral care side.

EA’s official teaser for Battlefield Hardline confirms October 21 release

Electronic Arts has released the official teaser trailer for Battlefield Hardline, at the same time confirming an October 21st release date for the new game. Lexicon worked with EA to create the first title that takes the Battlefield franchise out of the classic warfare scenario and into an police vs. criminals urban setting.

How Target, Walgreens And Home Depot Have Forever Changed The Private Label Game

Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever shaking up the consumer marketplace. Lexicon was recently informed by Home Depot that HDX, their private label brand developed by Lexicon, is selling more than a billion dollars annually. Quite a success, especially for a brand introduced just two years ago. As illustrated by this story which appeared on, in-store brands such as HDX have turned a corner in terms of quality and customer expectation.

Lexicon Branding Helps Isis Wallet Become Softcard

What happens when an extremist group known for committing brutal acts of violence uses the same name as your company? According to David Placek, the founder of Lexicon Branding, “You make the tough decision to rebrand and move forward.”

Lexicon Creates New Management Position

Lexicon Branding has created a new management position and brought in Sandy Strawbridge to assist the company in better serving our clients’ needs by overseeing our research department. At the same time, Ms. Strawbridge will be helping to streamline the company’s deliverables in all aspects of our branding business.

Mendocino Wine Company's Moniker Range

The Mendocino Wine Company partnered with Lexicon Branding to have the Sausalito naming firm to create a memorable brand name for their newest line of wines. This past January, they unveiled Moniker.

Mercedes-Benz Metris van targets fleet buyers

The midsize Mercedes-Benz cargo and passenger van coming next year will be called the Metris in North America. Names in collaboration with Lexicon Brand, Daimler officials showed off four versions of the Euro van at last week's Specialty Equipment Market Association show in Las Vegas.

Microsoft invigorates Office with Office Mix

Microsoft said Tuesday that the company has opened up a private preview of Office Mix, a new Office app designed to entice users into a presentation through screencasted video and interactive lessons.  Lexicon worked with Microsoft to create the name for the new tool, which Microsoft is pitching as an interactive tool for the classroom, although Office Mix's appeal should be broad enough to be used in business or even the home.