Billion Dollar Brands

Sales of products with Lexicon-created brand names now total more than $350 billion.

Why do some brands resonate with consumers more than others? Why do some brand names generate interest and excitement and others simply go unnoticed? The answer lies in the way words or phrases are used to connect thought and emotion and deliver a relevant but unexpected new idea.

No company knows more about how to develop brand names that really work and connect a company with its consumers through both thought and emotion than Lexicon Branding.

The Lexicon approach combines personal creativity with the discipline and knowledge of linguistics so that on every assignment, we can deliver a strategic solution… a solution that supports both your business and marketing goals.

Billion dollar brands created by Lexicon


  • BlackBerry
    Research In Motion
  • Febreze
    Procter & Gamble
  • Dasani
    Coca-Cola
  • OnStar
    General Motors
  • Pentium
    Intel
  • HDX
    The Home Depot
  • Embassy Suites
    Hilton
  • Dibs
    Dreyer's / Edy's
  • Scion
    Toyota
  • Swiffer
    Procter & Gamble
  • Nexcare
    3M
  • Truvia
    Coca-Cola / Cargill
  • Outback
    Subaru
  • Atom
    Intel
  • Blue Nile
    Internet Diamonds
  • DeskJet
    Hewlett-Packard
  • BearingPoint
    KPMG
  • Celeron
    Intel
  • Sonos
    Rincon Networks
  • FiOS
    Verizon
  • Humira
    Abbott
  • ForceFlex
    The Clorox Co.
  • Azure
    Microsoft
  • Xeon
    Intel
  • Crowne Plaza Hotels
    InterContinental Hotels Group