Consulting Services

We do more than naming.

Developing Value Propositions and Brand Architectures

We are often asked if our consulting work includes the development of value propositions or brand architectures.

The answer is yes.

The reality is that one cannot be a leader in the development of brand names without the ability to work with client teams on fundamental marketing issues.

The Lexicon approach combines personal creativity with the discipline and knowledge of Linguistics - so that we deliver solutions that support both business and marketing goals on every assignment.