For advice, big businesses often turn to consultants such as David Placek, whose insights can also help smaller outfits.
As soon as the naming gurus at Lexicon Branding® Inc. saw the hand held wireless prototype that Research In Motion Ltd. had produced, they were struck by the little keyboard buttons, which resembled nothing so much as seeds.
"What's in a name? That which we call a rose by any other name would smell as sweet."
Shakespeare wrote that in "Romeo and Juliet."
CNNfn reports that an estimated 98% of the words in a typical dictionary are already registered for websites or trademarks. David Placek, appearing on CNNfn's "Ahead of the Curve," shares his insights into modern product branding.
Brand names are valuable commodities. David Placek invents them for a living.