Lexicon Branding Inc., a premier provider of brand naming and strategic positioning solutions, today announced that it has opened a new office in New York City to service growing demand from new and existing clients in the region and to complement the work of Lexicon’s existing offices in Sausalito, California and London, England. Lexicon also announced the addition of veteran marketing executive and brand strategist Tim Hanlon to lead the new office.
Para dar nome a uma marca, David Placek conta com uma equipe de 26 pessoas em seu escritório, o Lexicon Branding, sediado em Sausalito, Califórnia. Mais 80 lingüistas espalhados por 40 países ao redor do mundo fazem análises para garantir que uma palavra em inglês, por exemplo, não tem uma conotação completamente negativa quando levada para outra cultura.
Dr. Will Leben, iTunes.Stanford.edu
Lexicon’s Director of Linguistics and Stanford University Professor, Dr. Will Leben’s audio course on the Structure of English Words has been posted on iTunes.Stanford.edu.
BlackBerry Planet tells the story of Waterloo-based Research In Motion, maker of the BlackBerry electronic device.
It may sound simple, but since 1982, Sausalito's Lexicon Branding has coined hundreds of internationally known brand names with a process emphasizing the ideas associated with words.
4. Sausalito, California, 1998 The naming wizards at Lexicon Branding note that the tiny keys on Research In Motion's new device look not unlike the seeds on a strawberry. Come to think of it, a BlackBerry.
How brand names such as "Mac PowerBook," "Intel Atom" or "Blackberry Curve" were developed is usually a behind-the-scenes mystery, but residents might be surprised that those prominent products were named by Sausalito's Lexicon Branding.