Lexicon Branding Opens New York City Office

on .

Lexicon Branding Inc., a premier provider of brand naming and strategic positioning solutions, today announced that it has opened a new office in New York City to service growing demand from new and existing clients in the region and to complement the work of Lexicon’s existing offices in Sausalito, California and London, England. Lexicon also announced the addition of veteran marketing executive and brand strategist Tim Hanlon to lead the new office.

Dar nome a produtos custa até US$ 150 mil, diz criador da marca BlackBerry

on .

Para dar nome a uma marca, David Placek conta com uma equipe de 26 pessoas em seu escritório, o Lexicon Branding, sediado em Sausalito, Califórnia. Mais 80 lingüistas espalhados por 40 países ao redor do mundo fazem análises para garantir que uma palavra em inglês, por exemplo, não tem uma conotação completamente negativa quando levada para outra cultura.

Audio: Structure of English Words

on .

Dr. Will Leben, iTunes.Stanford.edu

Lexicon’s Director of Linguistics and Stanford University Professor, Dr. Will Leben’s audio course on the Structure of English Words has been posted on iTunes.Stanford.edu.

Lexicon develops popular brand names

on .

How brand names such as "Mac PowerBook," "Intel Atom" or "Blackberry Curve" were developed is usually a behind-the-scenes mystery, but residents might be surprised that those prominent products were named by Sausalito's Lexicon Branding.