Lexicon Opens Office in Amsterdam

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Our new office allows us to expand our client service offering to Europe and the UK and is a core part of our strategy to develop Lexicon’s European client base. Our primary focus will be on creating next generation brands in the technology and consumer categories.

Lexicon Branding Featured on CBS Sunday Morning

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If you are in the business of launching a new product, the name is everything. David Placek is a professional "namer, whose Sausalito, Calif.-based company, Lexicon, has named some of the biggest products around. Lee Cowan finds out about the genesis of such well-known names as Outback, Dasani and Swiffer.

Lexicon Founder David Placek Introduced as Shocase Advisor

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The marketing sector is in a state of major disruption with the rise of mobile, digital, social and big data technologies. With this major transformation, including the evolving role of traditional branding, collaboration between brand marketing, product development, customer experience and design is more important than ever before.

Was BlackBerry right to name its new tablet the SecuTABLET?

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BlackBerry has just announced its newest device, the SecuTABLET. Here, at Lexicon Branding, Inc., we were pleased to help develop the name BlackBerry over a decade ago. Now, years later, we wonder how we would have directed the naming of BlackBerry’s new tablet. Would we have advised BlackBerry to adopt the name SecuTABLET?