Lexicon welcomes back Kennedy Placek to our summer internship program
This summer's internship program features four bright thinkers from top universities across the nation.
Our new office allows us to expand our client service offering to Europe and the UK and is a core part of our strategy to develop Lexicon’s European client base. Our primary focus will be on creating next generation brands in the technology and consumer categories.
Most people would not consider changing their name to Sweetie Pie or Honey Bunny just to demonstrate that they are loved. But for a brand that depends on people’s affection for its existence, it may just make sense to take a term of endearment and make it official.
If you are in the business of launching a new product, the name is everything. David Placek is a professional "namer, whose Sausalito, Calif.-based company, Lexicon, has named some of the biggest products around. Lee Cowan finds out about the genesis of such well-known names as Outback, Dasani and Swiffer.
The marketing sector is in a state of major disruption with the rise of mobile, digital, social and big data technologies. With this major transformation, including the evolving role of traditional branding, collaboration between brand marketing, product development, customer experience and design is more important than ever before.
BlackBerry has just announced its newest device, the SecuTABLET. Here, at Lexicon Branding, Inc., we were pleased to help develop the name BlackBerry over a decade ago. Now, years later, we wonder how we would have directed the naming of BlackBerry’s new tablet. Would we have advised BlackBerry to adopt the name SecuTABLET?