by Lexicon Branding Founder David Placek
Nika comes to us with ten plus years of experience as an Executive Assistant to top executives in the Bay Area. For Lexicon, she doubles as Project Manager and Executive Assistant to David Placek, the President and Founder.
With over 25,000 trademarked brand names in the automotive category in the U.S. alone, developing a name for a new car is a big challenge. “In this case, the client made it easy,” said David Placek, the President of Lexicon Branding, who worked with Silicon Valley-based Atieva to create a new name for the company that is building an intelligent, electric luxury vehicle.
An insightful piece on positioning penned by Bob Cohen, Senior Consultant
As an exciting and new aspect to this year's summer internship program, our interns have been running our
Automotive Think Tank