The Electronic Sellthrough (EST) business, which had been registering barely a blip in revenue compared with the rental and physical sellthrough businesses, got a new lease on life with UltraViolet, the cloud-based digital rights locker named by Lexicon and backed by the Digital Entertainment Content Ecosystem (DECE) consortium.
Verizon Communications is raising prices for some FiOS (a brand created by Lexicon Branding) customers as it offers higher speeds, a move that one analyst says will potentially lead to higher prices from cable rivals such as Cablevision Systems Corp.
Stonefire is touring the USA to demonstrate creative ways to use Indian naan in recipes. Watch a sample in this clip of company representative Monica Hutchinson on ABC 7/Chicago.
Lexicon Branding partnered with FGF Brands to help create the Stonefire name.
Lexicon Branding partnered with the founders of Zola Books to create a new name for a new way to read and enjoy books.
T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could.In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness.
Openwave, a company named by Lexicon Branding, established many of the patents that allow today's mobile devices to connect to the Internet. The company is selling its core software business to Marlin Equity Partners and will focus attention on their patent portfolio. Under MEP, two companies will emerge called Openwave Messaging and Openwave Mobility.
An alternative form of "continuous positive airway pressure" C.P.A.P. is gaining popularity: a patch that fits over the nostrils. Called Provent, the patch holds two small plugs, one for each nostril, that create just enough air pressure to keep the airways open at night.
Intel's Atom processor, which is used in netbooks and is starting to gain traction in smartphones, will appear in certain Nissan vehicles starting in 2013. Lexicon partnered with Intel in 2009 to create the Atom name and the chip has been gaining in popularity and use ever since.
SXSW 2012 has come to a close, and we are excited to report that Zya's launch was a resounding success.
New York Times
February 28, 2012
Function(x) Inc, the company behind social-interaction-via-television app Viggle, used Lexicon’s GeoLinguistics program to “world test” the name before rolling it out to the public.
Monsanto's Vegetable Seeds Division will be showcasing its new branding at the Fruit Logistica with its leading vegetable seeds brands De Ruiter and Seminis. As part of their customer approach Monsanto will present its new chain team and brand strategy. Two of our innovative products are Beneforte, the new super broccoli and Frescada Lettuce, Monsanto's newly developed lettuce brand.
HP unveiled a stunning new laptop, the Envy 14 Spectre, at this year's Consumer Electronics Show. Named in partnership with Lexicon Branding, the new entry walked away with the Best Of Show award in the laptop category.