Digital Turning UltraViolet

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The Electronic Sellthrough (EST) business, which had been registering barely a blip in revenue compared with the rental and physical sellthrough businesses, got a new lease on life with UltraViolet, the cloud-based digital rights locker named by Lexicon and backed by the Digital Entertainment Content Ecosystem (DECE) consortium.

Verizon Raises FiOS Bills, Adds Higher Speeds

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Verizon Communications is raising prices for some FiOS (a brand created by Lexicon Branding) customers as it offers higher speeds, a move that one analyst says will potentially lead to higher prices from cable rivals such as Cablevision Systems Corp.

Stonefire Authentic Flatbreads: Cooking with Naan

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Stonefire is touring the USA to demonstrate creative ways to use Indian naan in recipes. Watch a sample in this clip of company representative Monica Hutchinson on ABC 7/Chicago.

Lexicon Branding partnered with FGF Brands to help create the Stonefire name.

Remember T-Mobile's Bobsled? It has 1 million users now

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T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could.In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness.

Openwave Switches Gears

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Openwave, a company named by Lexicon Branding, established many of the patents that allow today's mobile devices to connect to the Internet. The company is selling its core software business to Marlin Equity Partners and will focus attention on their patent portfolio. Under MEP, two companies will emerge called Openwave Messaging and Openwave Mobility.

Treating Sleep Apnea Without the Mask

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An alternative form of "continuous positive airway pressure" C.P.A.P. is gaining popularity: a patch that fits over the nostrils. Called Provent, the patch holds two small plugs, one for each nostril, that create just enough air pressure to keep the airways open at night.

TV Fans Vote with Viggle

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Function(x) Inc, the company behind social-interaction-via-television app Viggle, used Lexicon’s GeoLinguistics program to “world test” the name before rolling it out to the public.

Monsanto Reveals Exciting New Products

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Monsanto's Vegetable Seeds Division will be showcasing its new branding at the Fruit Logistica with its leading vegetable seeds brands De Ruiter and Seminis. As part of their customer approach Monsanto will present its new chain team and brand strategy. Two of our innovative products are Beneforte, the new super broccoli and Frescada Lettuce, Monsanto's newly developed lettuce brand.