Impossible Foods Reshapes the Industry

on .

A PLANT-BASED hamburger patty that bleeds. Meatless chicken strips with the same fleshy and fibrous texture as cooked poultry. Mayonnaise made without eggs that is creamy and smooth. And a vegan beverage that contains all the ingredients for human sustenance, making it unnecessary to bother eating ordinary food every again. Hungry yet?

Tidal Looks to Expand with the Help of Jay-Z

on .

We've sung Tidal's praises before. Launched in September 2014, the music streaming service already has 17,000 users and looks poised to grow thanks to one audio-savvy rapper shelling out $56 million (about £37 million, AU$73 million) in a deal that could make Tidal a household name.

Cablevision Forays into Mobile Business with Freewheel

on .

Leading cable MSO (multi-service operator) Cablevision System Corp. yesterday unveiled an innovative wireless service on WiFi networks. Named "Freewheel," this service will be launched commercially in February and will be the cable TV industry's first independent venture in the wireless arena. Freewheel will provide unlimited voice, data and text on Motorola's Moto G smartphones.

ooVoo Coming to PS4

on .

Coming straight from the Consumer Electronics Show (2015), video conferencing and messaging app ooVoo has been confirmed for the PlayStation 4, giving the console their answer to Xbox One’s Skype. ooVoo is a pretty versatile application that is essentially the best possible alternative to the relatively more mainstream Skype (which belongs to Microsoft). PS4 owners can look forward to having the app land on their systems soon.

2014 Marketer of the Year Shortlist: Tangerine

on .

ING Direct’s April rebranding by Lexicon, triggered by an ownership change, managed to successfully preserve what made it stand out while still presenting a fresh face for a changed banking market. What could have been a chore has become a blossoming under the new name, Tangerine.

ResMed Unveils AirCurve 10 Series

on .

ResMed just launched the AirCurve 10 series, named by Lexicon, which includes three bilevel devices for specialized support of challenging sleep apnea cases, as well as an adaptive servo-ventilation device for patients with central sleep apnea or Cheyne-Stokes respiration.

Nokia's return to hardware begins with the $250 N1 Android tablet

on .

Rumors of Nokia's demise have been greatly exaggerated. Its lineup might seem empty now that it's relinquished control of its Lumia smartphones to a lumbering giant and gave up on those low-cost Asha devices earlier this year, but that doesn't mean the company's done crafting consumer gadgets just yet. Now Nokia's trying to revive its once-titanic consumer brand, starting with something a little... unorthodox. Meet the Nokia N1. Named by Lexicon Branding, its a 7.9-inch Android tablet running some Nokia software that looks like a giant iPhone.

‘This American Life’ Producer Raises $1.5 Million for Podcast Startup Gimlet

on .

Public-radio producer Alex Blumberg made a living explaining how business works, for shows such as This American Life and Planet Money. He still does, only now he’s doing it from the inside.  Blumberg and co-founder Matt Lieber have raised $1.5 million for their podcasting startup, Gimlet Media. The New York company raised $200,000 of the round through an equity crowdfunding campaign that reached its goal in a matter of hours, Blumberg said.  The startup’s launch is being chronicled, naturally, on a podcast called StartUp. The initial episodes have covered common concerns facing many startups, such as coming up with a name – a puzzle neatly solved by Lexicon Branding, finding partners and raising funding. StartUp is the first show from Gimlet, which plans to launch a network of podcasts.

Mercedes-Benz Metris van targets fleet buyers

on .

The midsize Mercedes-Benz cargo and passenger van coming next year will be called the Metris in North America. Names in collaboration with Lexicon Brand, Daimler officials showed off four versions of the Euro van at last week's Specialty Equipment Market Association show in Las Vegas.

Amazon Is Testing Taxis for Deliveries (Flywheel)

on .

Amazon this fall tested package delivery by licensed cab in San Francisco and Los Angeles using taxi-hailing mobile app Flywheel, a service named by Lexicon. The online commerce site is studying the broader use of taxis as delivery vehicles.  Taxis represent Amazon’s latest experiment to speed package shipments to compete more directly with brick-and-mortar retailers, and to seek alternatives to United Parcel Service Inc., FedEx Corp. and the U.S. Postal Service after shipping delays last Christmas.

Tidal takes on Spotify with lossless-quality streaming music

on .

Tidal is the latest streaming music service hoping to make waves in the digital music market, taking on Spotify, Deezer, Beats Music and others.  Launched by Scandinavian technology company Aspiro, and named by Lexicon Branding of Sausalito, its monthly subscription is twice the price of most of those rivals, with the firm hoping that its promise of “HiFi-quality” music persuades music fans to stump up the extra cost.  Tidal is also betting on more than just audio. It has 25m songs available to stream, but also 75,000 music videos and a team of editors writing features and interviews about established and emerging artists.

Food 2.0: the future of what we eat

on .

The burger on the hotplate in front of me is sizzling like meat. The patty is browning like meat and gives off a beefy smell. When I bite into it, sandwiched between bun and lettuce, it certainly tastes like meat, its juices running down my chin.

This meat, however, has never been near a cow or a meadow: it is made entirely of vegetables here in Redwood City, in the heart of Silicon Valley.  If that sounds impossible, meet Impossible Foods, just one of several Silicon Valley start-ups that want to change what we eat, how it is produced­ and how we eat it. “We are not trying to make a meat alternative,” says Pat Brown, founder and chief executive of Impossible Foods. “We are making meat a better way.”

Unify Launches Ansible, Now Known as Circuit

on .

Unify, formerly Seimens Enterprise Communications, partnered with Lexicon to name Circuit, their powerful new unified communications platform that offers customers everything from video and voice to messaging and file sharing. It also gives users a place for storing the data from the meetings so that it can be accessed at a later date.

Plant Blood: Impossible Foods Takes On Meat

on .

Patrick Brown, founder of Impossible Foods (named by Lexicon Branding), has backing from Bill Gates, among others, and his goal is to "create a more sustainable source of food." "Livestock is an antiquated technology," he says.

Microsoft’s new Sway app is a tool to build elegant websites

on .

Microsoft has launched Sway — a new app named in partnership with Lexicon Branding — that’s part of the company’s Office family of products. It will sit alongside the regular Word, Excel, PowerPoint, and OneNote apps as a rich content creation tool. In its most basic form, Sway allows anyone to create a beautiful website from just images and text without any effort, and it’s all what you see is what you get (WYSIWYG) — a modern and simple version of FrontPage.

Tangerine Brings the Future of Banking to Canadians with New Biometrics Offerings

on .

Tangerine Bank, named in partnership with Lexicon Branding, today unveiled new biometric technology that will revolutionize the way clients interact with its Mobile Banking app and reimagine what Canadians expect when it comes to everyday banking. As the first Canadian bank to launch Voice Banking and Touch ID™, Tangerine's Mobile Banking app brings clients the ability to bank with their voice and use new fingerprint technology to log in with the touch of a finger for added security.

Subway to use Softcard NFC for mobile payments

on .

The Subway sandwich chain is teaming up with Softcard to offer customers a way to buy food via their mobile phones, but it won't currently be compatible with the new Apple Pay feature. Softcard is a brand name created by Lexicon Branding of Sausalito.

Abbott Receives CE Mark for FreeStyle® Libre, a Revolutionary Glucose Monitoring System for People with Diabetes

on .

The FreeStyle Libre System, named by Lexicon Branding for Abbott Diabetes Care, eliminates routine finger pricks for glucose measurements and requires no finger pricks for calibration. It will becomes available for people living with diabetes in several European markets beginning in the coming weeks. And the included Advanced Ambulatory Glucose Profile software presents data in a user-friendly, visual chart, enabling productive treatment discussions.

TIDAL - The First HiFi Music Streaming Service - Announces U.S. and UK Fall Launch

on .

WiMP HiFi, the award-winning Scandinavian music streaming service, today announced it will introduce TIDAL - named in partnership with Lexicon Branding - to the U.S. and the UK later this fall. Unlike any other service currently on the market, TIDAL will offer high fidelity sound quality, high definition music videos, and curated editorial, tailor made by experienced music journalists.

What to do when a brand becomes synonymous with terror (Softcard)

on .

U.S.-based Isis Wallet, which makes a mobile phone app for financial payments, has decided to change its name to Softcard to eliminate any perceived connection to the Islamic State (ISIS) militants who beheaded two American journalists in recent weeks. David Placek, the president of Lexicon Branding, which worked with the company to create the Softcard name, spoke to the Globe And Mail.

Vine Stars Combine Their Powers For This HP TV Commercial

on .

Last week, Hewlett-Packard released a new television ad for its Pavilion x360 — a notebook that turns into a tablet — made up of a continuous sequence of Vines. “The idea, says HP's Rob Le Bras-Brown, was to “find creative people in social media, particularly ‘vine-ographers,’ and give them the machine and invite them to be creative with it in six seconds.” The Pavilion name was created by Lexicon Branding.

Walmart wades into provider territory

on .

Walmart is taking another, bigger step into the U.S. healthcare system that could prove disruptive to legacy providers locally and nationally.  After years of selling prescription drugs, co-branding a Medicare drug plan and partnering with local hospitals and providers for some 100 walk-in clinics, Walmart is now going to be a quasi-provider itself. The retailer has opened six in-store Walmart Care Clinics, named in partnership with Lexicon Branding, in Texas and South Carolina, with plans for at least several more this year.

Tangerine tops J.D. Power ranking in customer satisfaction among midsize retail banks for third straight year

on .

Tangerine, the Canadian online bank which was re-branded (from ING Direct) by Lexicon, ranked highest in customer satisfaction among midsized banks in Canada for the third straight year in the J.D. Power 2014 Canadian Retail Banking Customer Satisfaction Study. Tangerine performed particularly well in the following study factors: products, self-service, personal service and communication.

Nvidia’s Shield Tablet and wireless controller makes a play for gamers

on .

Nvidia’s Shield brand just grew by one, with the introduction of the Shield Tablet, which the company dubbed “the ultimate tablet for gamers.” The Shield brand was created in partnership with Lexicon, proving that the combination of strategy, creativity and collaborations always works. Features include the ability to stream games from your PC to your Shield Tablet anywhere in your home, using the same GameStream technology that the original Shield used.

Mobile Music Game Startup Succeeds With a Hybrid Cloud (Zya)

on .

Serletic and Bazylevsky’s startup venture – Music Mastermind – marries their individual perspectives to create a vision for the next generation of music lovers. Instead of working with megastars, they’re encouraging a new generation of performers and artists to create and share their own music with Zya, a first-of-its-kind mobile game – named by Lexicon Branding – that puts the power of real music creation into the hands of users worldwide, combining social, interactive and music production elements.

Microsoft invigorates Office with Office Mix

on .

Microsoft said Tuesday that the company has opened up a private preview of Office Mix, a new Office app designed to entice users into a presentation through screencasted video and interactive lessons.  Lexicon worked with Microsoft to create the name for the new tool, which Microsoft is pitching as an interactive tool for the classroom, although Office Mix's appeal should be broad enough to be used in business or even the home.

How Target, Walgreens And Home Depot Have Forever Changed The Private Label Game

on .

Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever shaking up the consumer marketplace. Lexicon was recently informed by Home Depot that HDX, their private label brand developed by Lexicon, is selling more than a billion dollars annually. Quite a success, especially for a brand introduced just two years ago. As illustrated by this story which appeared on Forbes.com, in-store brands such as HDX have turned a corner in terms of quality and customer expectation.

Wal-Mart opening clinic in Cove (Wal-Mart Care Clinic)

on .

Wal-Mart opened a medical clinic inside its Copperas Cove superstore this past April 25th.  It’s the first location for the Walmart Care Clinic Pilot Program, which plans to offer a variety of primary health care services to its associates and customers for a low cost.  To create the name, Wal-Mart hired Lexicon Branding in Sausalito, CA. According to David Placek, Lexicon’s founder, "this is a case where simplicity and transparency was of utmost importance."

Zola Books and Autography Partner for Personalized eBooks

on .

by Books News Desk, broadwayworld.com

Zola Books, branded by Lexicon, has closed an exclusive deal with Autography to fulfill electronic books signed using Autography's patent-pending method for personalizing ebooks. The deal gives authors a proven method for delivering individualized autographs, and it grants readers a new way to collect authenticated autographs and inscriptions inside favorite ebooks.

Infotech Enterprises turns Cyient

on .

The 20-year-old engineering services company Infotech Enterprises today acquired a new name: Cyient. The company, which has been contemplating changing its name, chose Lexicon to create their new brand.

Tangerine launches biggest, most innovative advertising campaign in its history

on .

Tangerine (formerly ING DIRECT), rebranded by Lexicon, has kicked off a new, fully integrated advertising campaign aimed at engaging Canadians from coast to coast. Rooted in the company's focus on improving Canadians' banking experiences, the bold campaign features a fresh face that personifies the brand's commitment to simple and progressive everyday banking.  "You only get one chance to make a first impression, and we wanted this campaign to not only be memorable, but to reinforce the values inherent in the brand," said Andrew Zimakas, Chief Marketing Officer at Tangerine.

ResMed's AirFit P10 Mask Wins Design Award

on .

ResMed, an innovator and pioneer in developing products for the treatment of sleep-disordered breathing and other respiratory conditions, has won two Red Dot Product Design Awards for 2014. Red Dot lauded ResMed’s AirFit P10 nasal pillows mask, a brand created by Lexicon Branding, and its soon-to-be-launched Astral 150 life support ventilator.

Zola Books Adds New Features to Reading App

on .

Zola Books, a cloud platform for book discovery and reading, branded by Lexicon Branding, has added new features that let users read alone or with friends using highlighting, commenting and sharing in Zola's social reading app for iOS devices. It also lets readers sign in with Twitter, Facebook, Google+ or Goodreads and access a number of pre-loaded free ebooks.

ING’s Tangerine rebrand kicks into high gear

on .

Canada's ScotiaBank has begun to roll out their new name to replace ING Direct, the digital banking entity they acquired in 2012. Working in close partnership with Lexicon Branding, the new name Tangerine was created. Now comes the challenge of getting the word out.

Wal-Mart Tests Convenience Store Prototype

on .

Wal-Mart Stores Inc. is looking to put the convenience back in convenience stores, at least in a limited fashion. March 19th saw the grand opening of the Bentonville retail giant's “Walmart To Go” store, a name developed in partnership with Lexicon. Located at 1300 S. Walton Blvd., in Arkansas, which puts the store less than a mile from Wal-Mart corporate headquarters.

ChangeScale Works to Support and Advance Environmental Education

on .

ChangeScale is working to support and advance the cohesiveness, effectiveness, and prominence of the environmental education field. With a name created by Lexicon Branding, ChangeScale’s mission is to ensure that every generation is inspired with the environmental know-how to create healthy communities and a healthy planet.

Colgate-Palmolive Q4 results show big volume gains

on .

Colgate-Palmolive announced big gains in its like-for-like sales worldwide for the fourth quarter that was negated by a significant hit from foreign currency exchange. On a regional basis, sales in North America were up by 2.5% to $772m for the quarter, driven by the success of Colgate Optic White – named in partnership with Lexicon Branding – and Colgate Optic White Dual Action toothpastes on the oral care side.

ResMed’s New AirFit P10 Nasal Pillows Mask

on .

ResMed has released its new AirFit P10 nasal pillows mask for positive airway pressure therapy, that weighs only 1.6 ounces (45 grams) and features the company’s new venting technology, called QuietAir, that reduces exhaust noise by 50% compared to its predecessor model.

Online Retailer Zola Books Buys Bookish

on .

Bookish, a struggling website started by three large book publishers less than a year ago, has been sold to Zola Books, the start-up e-book retailer named by Lexicon Branding.  The deal highlights the challenges that publishing houses are having in competing against Amazon.com.

Chillingo Announces Worldwide Launch of Zya

on .

Chillingo, leading independent mobile games publisher and division of Electronic Arts Inc., today announced the worldwide launch of developer Music Mastermind’s free-to-play music creation game Zya on the App StoreSM.  Brand named in partnership with Lexicon Branding, players of Zya can mash-up world famous hits to make their own songs. Players simply create a beat, lay down a vocal melody and they are on their way to creating a hit. Alternatively, players can create their own unique track with a beat, melody and musical instruments all at the touch of a finger.

Amplify: Digital Learning And Education Technology

on .

Amplify is an education company named in partnership with Lexicon Branding and using technology towards a simple goal — change the way students interact and learn in the classroom.  The company "really seeks to change the way we teach and the way we teach Kindergarten through 12 grade in public schools in America."  The company covers a lot of ground — using tablets to help empower teachers and students through collaborative learning apps, data analysis, and games. Through the curriculum, students have access to everything from dramatic readings of famous books to an expansive network of math problems.

HP soups up, adds ultrabook to Z Series workstation lineup

on .

HP has always been known for workstations and other powerhouse gear aimed at government users. The company’s Z series computers and displays are designed to give serious users the power they need without breaking open the bank too much.  So it wasn’t surprising to hear that HP was expanding the Z portfolio. But putting a portable ultrabook into the mix is something not many companies would have considered. With the help of Lexicon's brand naming expertise, they're calling it the world's first workstation ultrabook, the HP ZBook comes in several classes and sizes.

Dissecting Mosaid's high-tech rebranding

on .

Sometimes, a name change can be a game changer. David Placek knows that better than almost anyone. So when the executives at Mosaid approached his company, Lexicon Branding, about changing the Ottawa firm’s name to reflect its shift from product development to patent licensing, he happily took the job.

New Compact PoE Switch From Brocade Targets Federal Market

on .

Brocade has announced an addition to the company's campus networking portfolio with the Brocade® ICX® 6450-C Switch, which delivers enterprise-class features in a compact form, and supports the simplification and automation provided by the Brocade HyperEdge Architecture, a technology brand name created by Lexicon. Executing on the company's strategy to deliver innovation for specific customer segments, the Brocade ICX 6450-C is designed for the unique and stringent requirements of US Federal agencies and public sector organizations.

Amazon distancing itself from Apple with Kindle Fire HDX

on .

First launched two years ago, the Kindle Fire brand has grown to be one of the best-selling products across Amazon's vast empire.  The debut of Kindle's HDX series - the new line named by Lexicon Branding - is a markedly subdued occasion compared to the flashy affair that Amazon threw together at the historic Barker Hangar in Santa Monica at this time last year.  This time, however, Amazon invited just a fraction of that media pool to its highly buzzed-about (but still evolving) South Lake Union headquarters in Seattle for a more intimate introduction with the company's founder and CEO, Jeff Bezos.  The new owner of the Washington Post Company met with reporters in tiny groups to offer a true hands-on look at the new devices.

Mosaid Technologies to double size of patent portfolio; now called Conversant

on .

When Mosaid Technologies wanted to do a corporate name change, they turned to Lexicon Branding. The success of that name change was revealed with the new name: Conversant Intellectual Property Management. Conversant will double the number of patents under management to more than 12,500 through deals with two global technology companies, aiming to be among the top tier of global patent holders. "This is a huge win for us," said president and CEO John Lindgren.

Amplify CEO Joel Klein on how tablets and games will revolutionize education

on .

Joel Klein, the former New York City schools chief and no stranger to tough leadership himself having being the lead prosecutor in the anti-trust case against Microsoft at the start of the century, was charged with leading Amplify, the new division of News Corp. and named by Lexicon Branding. Although with limited teaching experience on his resume, Klein had seen enough of education to know that things needed changing, and sought inspiration from his home city before embarking on the Amplify project.

Zola Books: Social Retailer and Publisher, to Officially Launch in September

on .

Zola Books, the ambitious new ebook retailer that wants to challenge Amazon and others, is also now a fairly accomplished publisher of books. The company announced the fifth book that it will publish, The Accidental Victim: JFK, Lee Harvey Oswald, and the Real Target in Dallas by James Reston Jr., which posits that President John F. Kennedy wasn’t the true target for Lee Harvey Oswald. Zola will be the exclusive retailer for the book, which comes out in September, Zola’s planned public launch date.

China’s Tianhe-2 Supercomputer Takes No. 1 Ranking on 41st TOP500 List

on .

Tianhe-2, a supercomputer developed by China’s National University of Defense Technology, is the world’s new No. 1 system with a performance of 33.86 petaflop/s on the Linpack benchmark, according to the 41st edition of the twice-yearly TOP500 list of the world’s most powerful supercomputers. The list was announced June 17 during the opening session of the 2013 International Supercomputing Conference in Leipzig, Germany.

Amplify Brings Gamification To Middle-School Students

on .

Digital education company Amplify has announced a comprehensive selection of educational games designed to help middle-school students develop skills in STEM (science, technology, engineering and math) and English Language Arts. Amplify, which focuses on one-on-one learning, innovative digital curriculum and data-driven instruction, is developing more than 30 games to broaden its digital curriculum.

Intel's Next Generation 'Xeon Phi' Challenges Nvidia's Dominance

on .

Many supercomputers use GPUs from Nvidia to accelerate highly parallel portions of a given workload. These accelerators are often paired with standard server CPUs (usually Intel Xeon processors) and the combined system ends up offering an insane amount of computing power. Intel is the leader on the CPU side, while Nvidia is the leader on the co-processor side of things. At the recent International Supercomputing Conference, hoever, Intel fired a rather potent shot at Nvidia's dominance with the announcement of the first details of its next generation Xeon Phi code-named "Knights Landing".

Nvidia Shield gaming handheld priced at $349, pre-orders begin on May 20th (preview)

on .

The biggest surprise at the 2013 Consumer Electronics Show is about to go on sale. The Nvidia Shield, a five-inch portable Android game console that can also stream PC games from a nearby gaming computer, will cost $349 when pre-orders begin May 20th. Devices ship by the end of June. Simply put, the Shield is Nvidia's attempt to build a premier Android gaming experience like nothing we've seen before.

2014 Subaru Forester Tops National Safety Honors For Small SUVs (VIDEO)

on .

A new Insurance Institute of Highway Safety test suggests that when it comes to small SUVs, the 2014 Subaru Forester might be one of the safest on the planet. The new Subaru Forester is the first vehicle to ace every aspect of the small overlap front crash test conducted by the (IIHS), which replicates what happens when the front corner of a vehicle strikes another vehicle or an object like a tree or a utility pole.

FTS Introduces Aquacor Water Purification Systems

on .

Just a few years ago, Fort Worth, Texas-based Bosque Systems mostly operated waste- water disposal wells for oil and gas operators. And another oil-field company, FTS International, was busy becoming one of the nation’s biggest providers of hydraulic fracturing services. Now, both are rolling out water-recycling operations, motivated by the same driver — producers’ high costs of acquiring and disposing of water at oil and natural-gas drilling sites in regions that are either arid or lack an inexpensive water-disposal infrastructure. One of FTS' Aquacor units can clean as much as 15,000 barrels of water a day, or 630,000 gallons, of the fracturing fluid that flows back out of the well after the job is completed.

Intel ‘Iris’ Chips Boast Improved Graphics Performance for Gaming

on .

The rule of thumb for PC gaming used to be that if you wanted to play anything serious, you needed a dedicated graphics card. That’s not really true anymore. Modern PC chips have their own integrated graphics processors, and lately they’ve been getting better at handling modern games. Now, Intel is continuing the trend with “Iris,” a brand of graphics processors that will be built into next-generation Haswell chips.

Microsoft Azure Sales Top $1 Billion Challenging Amazon

on .

Microsoft’s Windows Azure software and related programs have surpassed $1 billion in annual sales for the first time, a sign of progress in the effort to challenge Amazon in cloud computing.  The sales milestone for Azure, the name created in partnership with Lexicon Branding, which stores business information and programs on remote servers and lets customers access them over the Web -- was reached in the past 12 months.

Oovoo President Opens Up About Forthcoming Features As The Video Chat Sensation Crosses 75M Users

on .

Oovoo has been on a tear of late, tripling its user base in the past year with Jay Samit at the wheel as president. He recently hinted at a feature that would let users preview how they look before they begin a call, explaining that the number one reason why most people don’t video chat is because they don’t like how they look. After previewing your looks, you can also apply a filter to make you look even better. “Think Instagram,” he said.

Soon Everyone Will Be Using UltraViolet To Watch Movies On-The-Go

on .

Purchased a DVD in the past few months? You've probably noticed a small sticker in the lower right hand corner of the film box telling you to try out Ultraviolet (UV). Inside, a single sheet of purple and yellow paper points you toward an UltraViolet site. Here's what it's all about: UltraViolet service allows you to take your film collection with you on the go. It's an authentication system that verifies film purchases and enables you to watch your movies across any mobile device from any location.

News Corp pushes its way into the classroom with educational Amplify tablet

on .

Last year News Corporation announced it had joined forces with AT&T to create an educational platform for tablets, which would be sold expressly for use in schools through its recently formed education business named Amplify. At the time, it gave the impression it would only ever be a piece of software compatible with existing tablets and operating systems.  This has turned out not to be the case, as at a special SXSWedu event News Corp and Amplify have announced the Amplify Tablet.

EverMild Offers A Mellow, Domestic Alternative

on .

Sensing a gap in the market for a domestic tearless onion, Monsanto set out to develop a mild onion that could could compete with imports when the domestic season wrapped up. After several years of development and testing, the result of that work, the EverMild onion, is set to enter its third year on the market.

ooVoo Expands Its Leadership Team

on .

ooVoo, its name created in partnership with Lexicon Branding, and the fastest-growing and largest independent social video-chat provider with 56 million registered subscribers, today announced that Jay Samit has been named President and Larry Lieberman has been named Chief Marketing Officer of the company.This "dream team" first teamed up more than a decade ago to introduce the world to digital music years before iTunes was created.

Flywheel app gets taxi drivers' support

on .

While smartphone ride-sharing services like Uber, Lyft and SideCar have grabbed the spotlight running up against state regulations and cabdriver opposition, one local cab app startup called Cabulous has quietly built alliances with taxi drivers. The San Francisco company, partnered with Lexicon to rename itself Flywheel and released a revamped smartphone app as part of a new marketing push to grab some of that spotlight.

As automakers pick future car names, the DeVille is in the DTS

on .

How do automobile companies avoid designating disaster? A quick survey of the internet could probably have helped Buick determine that LaCrosse was Canadian slang for self-pleasure, and simply saying the name aloud in mixed company might have precluded Ford's use of the gynecological Probe. (No one has yet claimed credit for naming the Pontiac Aztek, what with all its other crimes.) But with individuals hiring consultants to name their baby, there is always the option to contract with an expert. Lexicon's president, David Placek, spoke with Yahoo Auto's Brett Berk about the hazards, pitfalls and future of car names.

BBC Joins DECE And Enables UltraViolet

on .

Popular media company BBC Worldwide has joined the Digital Entertainment Content Ecosystem (DECE) consortium in an effort to boost its sales. The company has also enabled UltraViolet for some of its content, meaning if you purchase a BBC DVD, you will also get streaming access online, no matter where you are.

In Sweetener Campaign, Nature Is The Star

on .

Cargill's Truvia, named by Lexicon, is the leader of the natural sweetener subset of the sugar substitute category, and is No. 2 in the category over all, behind Splenda. There's a new ad campaign underway incorporating social media like Facebook and Twitter, talking about Truvia natural roots and all being orchestrated by Seattle agency Creature.

Calvin Klein Underwear to Unveil Push Positive Campaign

on .

Calvin Klein Underwear will launch its fall 2012 global advertising campaign on YouTube in the first week of September. The digitally focused campaign, featuring model Lara Stone, was photographed by Steven Klein in New York City to support the new Calvin Klein Push Positive collection of bras. The collection features superior-fit bras with a unique butterfly shape created with soft-wire technology.

Horizon Pharma Inc Announces FDA Approval of RAYOS

on .

Horizon Pharma, Inc., announced that the U.S. Food and Drug Administration (FDA) has approved RAYOS® (prednisone) delayed-release tablets to treat a broad range of diseases including rheumatoid arthritis (RA), polymyalgia rheumatica (PMR), psoriatic arthritis (PsA), ankylosing spondylitis (AS), asthma and chronic obstructive pulmonary disease (COPD).

Company Signs Up Sir Steve Redgrave (Actegy)

on .

Consumer health products company Actegy Health is planning a big push of its product line starting with a campaign featuring Olympian Sir Steve Redgrave to promote its new Revitive device. Actegy is recognized as one of the UK's fastest growing companies and has been listed in The Sunday Times Fast Track 100 for the last two years.

ooVoo Unveils Four-Way Mobile Video Chat

on .

Social video call application ooVoo continues to build, and today the company is announcing it’s now enabled four-way video mobile chats. The Web application, which boasts 54 million users, already offers 12-way video chat sessions, but the mobile version will now be able to handle up to four different users in one call, on one screen. The feature is available for Android and iOS, and is operable between users on different operating systems.

GM owners now able to rent out their cars through OnStar

on .

The concept behind RelayRides is simple: subscribers make their cars available for rental to other RelayRides subscribers and generate supplemental income from their otherwise idle car. Here's how: an owner of an OnStar equipped vehicle (Lexicon created the OnStar name for GM) logs on to his OnStar account and makes the car available for rental via RelayRides. Once a picture is uploaded, the car can be rented right away by anyone with a RelayRides account.

Zola: Aims to Replace Google Books, Then Take on Amazon

on .

Lexicon-named Zola Books is a New York-based start-up that has raised $1.3 million from investors, including well-known authors and plans to offer independent bookstores an online storefront from which to sell e-books, much like Google Books. Zola will offer readers a social e-reader and bookstore, independent bookstores a new place to sell e-books, and publishers another storefront to display their wares.

Amplify: News Corporation Forms New Brand for Education Division

on .

The News Corporation said on Monday that its education division would operate under a newly formed brand created by Lexicon Branding called Amplify. In partnership with AT&T, the division will offer digital learning tools to kindergarten through grade 12 students, part of the media company´s strategy to tap into the multibillion-dollar public education market.

FreeStyle InsuLinx Hailed as "Best Product of the Year"

on .

Abbott Diabetes Care's (ADC) FreeStyle InsuLinx blood glucose monitoring system, named in partnership with Lexicon, has joined the company of some of the world's most cutting-edge technologies. The product received the prestigious, internationally renowned Plus X Award for "Best Product of the Year".