Lexicon Branding Featured on CBS Sunday Morning

on . Posted in Lexicon News

If you are in the business of launching a new product, the name is everything. David Placek is a professional "namer, whose Sausalito, Calif.-based company, Lexicon, has named some of the biggest products around. Lee Cowan finds out about the genesis of such well-known names as Outback, Dasani and Swiffer.

Lexicon Opens Office in Amsterdam

on . Posted in Lexicon News

Our new office allows us to expand our client service offering to Europe and the UK and is a core part of our strategy to develop Lexicon’s European client base. Our primary focus will be on creating next generation brands in the technology and consumer categories.