Lexicon welcomes back Kennedy Placek to our summer internship program
Most people would not consider changing their name to Sweetie Pie or Honey Bunny just to demonstrate that they are loved. But for a brand that depends on people’s affection for its existence, it may just make sense to take a term of endearment and make it official.
This summer's internship program features four bright thinkers from top universities across the nation.
If you are in the business of launching a new product, the name is everything. David Placek is a professional "namer, whose Sausalito, Calif.-based company, Lexicon, has named some of the biggest products around. Lee Cowan finds out about the genesis of such well-known names as Outback, Dasani and Swiffer.
Our new office allows us to expand our client service offering to Europe and the UK and is a core part of our strategy to develop Lexicon’s European client base. Our primary focus will be on creating next generation brands in the technology and consumer categories.