Lexicon Branding, Inc.
March 4, 2014
Lexicon Branding’s four new associates bring with them a diverse range of professional backgrounds to help advance the company’s strategic initiatives, innovate the research business, and continue the tradition of building great brands. David Placek, President and Founder, said, “I’m delighted with our new team members and with the growth of Lexicon; unquestionably, the challenge of creating new brands requires our investment in talent.”
The recent hires include a Ph.D. linguist, a design ethnographer, a film industry veteran, and a creative from the start-up world.
Nick Gaylord, Linguist
Nick joined Lexicon Branding after earning his Ph.D. in Linguistics from The University of Texas at Austin in 2013. He is an expert on word meaning and the psychology of language understanding, and has published research on these topics in both the Association for Computational Linguistics and the Cognitive Science Society. His dissertation focuses on the earliest stages of semantic retrieval, which are the first impressions we get when we encounter a word. Nick also has experience in experimental design and statistical analysis.
Joyce Lee, Research Associate
Joyce became a part of the research team at Lexicon Branding following her graduation from the University of Dundee’s MSc in Design Ethnography in 2013. Before then, she received her B.A. in Radio-TV-Film and Cognitive Science from Northwestern University; taught English in Japan; worked as a stylist for San Francisco clothing designer, Sunhee Moon; and spent several years in Recruiting and Organizational Development for Kabam – helping the gaming company grow from a 100-person start-up into a global operation with more than 500 employees.
Michael Quinn, Creative/Account Associate
Michael graduated with honors from Georgetown University with degrees in English and Economics. Shortly after his studies, he spent a year copy-editing and marketing the rerelease of renowned chef Najmieh Batmanglij’s definitive cookbook. Michael then joined the creative team at LivingSocial, where he started as a Copywriter and worked his way up to Senior Editor. Over the course of his three-plus years at the e-commerce start-up, Michael produced thousands of original pieces of advertising copy for iconic brands like Barnes & Noble and Bloomberg; helped scale the rapid growth of his department; and played an instrumental role in defining LivingSocial’s voice in the marketplace. He has also performed stand-up at numerous comedy clubs in New York City.
Lauren Simpson, Project Manager
Before coming to Lexicon Branding, Lauren spent ten years working in film and digital media. Most recently, she was at award-winning production company, GK Films, in the Business Affairs and International Distribution departments, where she was directly involved with films like In the Land of Blood and Honey, The Tourist, The Young Victoria and Scorsese’s Hugo. She also worked at Grottofilms, Lucasfilm’s Industrial Light and Magic, Sony’s Crackle, and Chris Columbus’ 1492 Pictures. Lauren graduated with honors from UC Berkeley with a double major in Film and Mass Communications.