by DBW, digitalbookworld.com
June 19th 2013
Zola Books, the ambitious new ebook retailer that wants to challenge Amazon and others, is also now a fairly accomplished publisher of books.
The company announced the fifth book that it will publish, The Accidental Victim: JFK, Lee Harvey Oswald, and the Real Target in Dallas by James Reston Jr., which posits that President John F. Kennedy wasn’t the true target for Lee Harvey Oswald. Zola will be the exclusive retailer for the book, which comes out in September, Zola’s planned public launch date.
“This is going to be one of the first books we publish when we have our big official launch this September,” said a spokesperson.
Previously, the company published four other ebooks, the spokesperson told us, and will also be the publisher and exclusive retailer of the ebook edition of The Time Traveler’s Wife by Audrey Niffenegger, which will also be released in September. Zola’s founder, Joe Regal, had previously been Niffenegger’s agent and Niffenegger is one of Zola’s investors. The hit book has never been released as an ebook.
Part of Zola’s strategy to acquire users is to offer exclusive content they can’t get anywhere else, something Amazon, Apple Barnes & Noble and others are all doing.
Zola’s story is one of creativity and optimism. The company announced itself publicly to the book world last summer and there were plans for an imminent launch. Zola said its goal was to challenge Amazon and other dominant ebook retailers. Issues with technology and the normal course of doing business as an ebook retailer have pushed the public launch back to this fall.