Mobile Music Game Startup Succeeds With a Hybrid Cloud (Zya)

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by Jane Munn,
June 11th 2014

Matt Serletic and Bo Bazylevsky forged their shared vision for a new approach to music creation from very different perspectives.

Matt Serletic played keyboards for Collective Soul at age 13 and produced their first record before going on to work with major artists like iconic guitar player Carlos Santana and mega-band Matchbox 20. He became chairman and CEO of Virgin Records America, collecting Grammy, Billboard and CMA awards along the way. But as the rise of the Internet propelled the music industry toward radical change, Matt decided to be one of the people charting its way forward.

Bo Bazylevsky comes from an entirely different part of the business world. Over the course of his 19-year career on Wall Street, Bo was a managing director who ran several businesses, including Bear Stearns’ and JP Morgan’s global emerging markets corporate bond desks, before becoming a portfolio manager for Moore Capital and James Caird Asset Management. Bo received recognition from the likes of The Wall Street Journal and Asset Magazine as one of the finance world’s rising stars. But it was his frustration at not being a better musician that motivated him to become an entrepreneur, and his vision was that technology could help.

Serletic and Bazylevsky’s startup venture – Music Mastermind – marries their individual perspectives to create a vision for the next generation of music lovers. Instead of working with megastars, they’re encouraging a new generation of performers and artists to create and share their own music with Zya, a first-of-its-kind mobile game that puts the power of real music creation into the hands of users worldwide, combining social, interactive and music production elements. Players can create new songs, mash-up world-famous hits or combine elements of both to create and share music that is uniquely their own.

Making that vision a reality required development, delivery and deployment of the game to customers around the world, requiring Music Mastermind to create a robust, globally dispersed cloud infrastructure for its active users and for hosting and application development. Specifically, they used an IBM hybrid cloud platform, which provides the most stable, scalable, and cost-effective infrastructure for their growing business.

Here’s why a hybrid cloud solution was ideal for Music Mastermind’s mobile game development and hosting:

A private cloud provides the right environment to innovate. Mobile game development requires significant processing power and the ability to manage large data volumes efficiently and economically. A private cloud infrastructure consisting of high-performance servers and storage in Music Mastermind’s two data centers meets those significant requirements, allowing game developers to quickly and efficiently create and deploy innovative features for the game. A private cloud also provides a more economical solution for these activities than public cloud alone could offer, and can also host the game during periods of normal activity.

A public cloud solution is ideal for the spikes intrinsic to mobile. Peaks in activity are unavoidable when it comes to mobile applications and games. That’s no different for Zya, which already has reached a worldwide audience of 400,000 people and growing. And whether it’s the after-school rush or an evening peak, the user experience has to be consistent. To manage spikes in traffic, Music Mastermind can burst out to a high-performance Infrastructure-as-a-Service public cloud solution, which will scale to manage growth over time. The global cloudbursting capability of the public cloud solution for delivering Zya will grow to 40 data centers in 15 countries and five continents by the end of 2015.

Music Mastermind’s flexible hybrid solution allows music makers all over the world to create music that is uniquely their own through Zya’s consistent, high-quality delivery and deployment. And apps like Zya aren’t just fun and games — they’re big business, with games accounting for 80 percent of the $10 billion in revenue generated by mobile apps last year. As more startups and developers look for the best way to support their growth in today’s competitive app market, a flexible hybrid cloud infrastructure can be an essential part of a company’s business strategy and success.

Tags: Lexicon Zya, music service Music Mastermind Matt Serletic Bo Bazylevsky hybrid cloud