Isis Wallet Rebrands as 'Softcard' to Avoid Confusion With Militants

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NBCNews.com
Sept. 4, 2014

Two months after the mobile app Isis Wallet announced it would rebrand to avoid association with the militant group in Iraq and Syria, the wallet has a new moniker: "Softcard.

Isis CEO Michael Abbott announced the new name in a blog post Wednesday, after the company revealed on July 7 that it would rename the app to distance itself from confusion with the Islamic State in Iraq and al-Sham (known as ISIS, ISIL and the Islamic State). Isis Wallet itself wasn't well known to consumers; though it was was founded by AT&T, T-Mobile and Verizon, and works with cards from major providers like American Express and Chase, the product hasn't gained traction in the crowded mobile wallet market. "However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering," Abbott wrote in the announcement.

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