Introducing Lucid Motors

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From: https://lucidmotors.com

Today we are proud to share our new identity: Atieva is now Lucid.

Our name embodies what ambition, drive, and a clean-sheet design can achieve. It is the freedom to draw inspiration from the possibilities of the future, not from what is dictated by a heritage from the past. Freedom from such boundaries has enabled us to focus our attention on what a luxury automotive experience can be. This clarity of purpose is what defines us.

Our company started in 2007 with a battery and an idea. We wanted to contribute to the growth of electrified vehicles and we focused our initial efforts on developing a battery system that could be scaled to work across many vehicle types. The batteries that we built have now logged millions of miles of real-world driving. As we expanded our efforts to developing complete powertrain systems, it became clear that the most direct route to increasing the number of electric vehicles on the road was to develop our own.

In 2014 we began engineering an electric vehicle of our own design. One unbound by the conventions of internal combustion or heritage. One that takes full advantage of the advanced technologies driving dramatic shifts in the mobility experience: electrification, automated driving, connectivity and ridesharing.

Now, as we prepare to launch our first vehicle, we transition.

As a group of passionate engineers, designers and other professionals, we are putting the Lucid philosophy to work. With the guiding principles of user-focused design, advanced technology and premium craftsmanship, we are fully utilizing the unique performance and packaging benefits of an electric vehicle. The result is an experience that is effortless, intelligent, and personalized. An experience unlike any other on the road.

It has been an exciting road for our California-based company and there are many more milestones to come. We invite you to join us on this journey. Spend some time with our new website and subscribe to our newsletter to be among the first to learn details of our upcoming activities.

Tags: Corporate Rebrand naming automotive