Company Signs Up Sir Steve Redgrave (Actegy)

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Olympian Sir Steve Redgrave

by Brandwell Johnson,
Marketing Week

Consumer health products company Actegy Health is planning a big push of its product line starting with a campaign featuring Olympian Sir Steve Redgrave to promote its new Revitive device.

Actegy is recognised as one of the UK's fastest growing companies and has been listed in The Sunday Times Fast Track 100 for the last two years. It has just appointed integrated agency The Minimart to develop marketing campaigns for its products with the first activity developed for the Revitive device.

The product will be marketed via television, print and online adverting and five times Olympic gold medallist Redgrave will appear across all media. The device stimulates the foot and leg muscles to significantly increase blood flow and reduce pain and swelling in the lower legs and feet.

Actegy has signed an initial exclusive distribution deal with Boots, which will stock Revitive from early August.

CEO of Actegy Health Josh Penny says: "Our mission is to design, develop and distribute innovative healthcare brands that will have a lasting positive impact on people's lives."